Adidas South Africa launched the new Orlando Pirates range at Durban City Hall on Friday, July 14.

The apparel features innovative ClimaCool® technology, a dynamic ventilation and moisture management system geared to keep players cool, dry and comfortable. The performance fabrics, open mesh and ventilation channels, enhance the players performance by keeping the cool air in and allowing sweat to flow out.

“Orlando Pirates is our premier club partner in South Africa and we are excited with the new range of merchandise. Both adidas and Orlando Pirates are leaders in their respective fields.

Wearing technologically advanced garments gives the players an added advantage in their quest for success and a great, professional look, both on and off the field of play" says Gavin Cowley, marketing director for adidas South Africa.

“Adidas has become part of our winning ammo. Their innovation is complementary to our approach to the game. Our partnership has meant that we utilize the best technologies in this aspect of the game.

The Adidas Orlando Pirates partnership goes beyond the field of play. Our supporters – who are snazzy dressers, conscious of what they wear – have in Adidas found apparel in keeping with the famous saying: You are what you wear” said Orlando Pirates Chairman Dr. Irvin Khoza