Phase one, of the development of the new-look Orlando Pirates website has been completed. The Marketing department would like to thank all the Buccaneer supporters who took their valuable time off to answer the questions and add their views. The response has been very impressive, over a thousand comments were posted through the system and all were read and stored onto the new website data system.|
We’ve had comments from around the country as well as few from Buccaneer supporters based in England, USA, Germany, Holland, and France - all of which were equally important and valuable to the overall look of the website. We will not be accepting anymore comments as of today (22 January 2007) because the report has been compiled and finalised.
Phase One: Market Research
The first phase of the project involved research, this included the views of the supporters. This area of the research was the most important and thus the reason it took so long to be completed. The views of the supporters were very important because they would give direction as to how the new website will look and how it will function.
Scanning of market
This was another important part of the research – the scanning of the market would assist to identify the current international trends and new opportunities for Orlando Pirates to introduce to the market. The scanning process involved the following:
a. Analysing local competitors and identifying strengths and weaknesses. (i.e. design, layout, content, user-friendliness, etc.)
b. Analysing international market and identifying strengths and weaknesses. (i.e. design, layout, content, user-friendliness, etc.)
c. Identifying features which could be added or improved.
d. Examined consumer market – (i.e. what access do they have, i.e 56k, 128k, 512k, etc.)
e. Which design will allow even the slowest connection to view the site quickly and easily.
This process was carried out over a two month period and all the findings were compiled into a report which will be passed on to the technical and design team on Thursday, 25 January 2007.
Phase Two: Design (current phase)
The technical and design team will use the report as a guideline to draft the new website. Three designs will be submitted to the marketing team, who will then go through the designs and select the preferred design. Once that process has been completed, the final comments and/suggestions will be relayed to the technical and design team who will then make the necessary changes. This process will take between three and four weeks.
Phase Three: Final Test and Launch
To be confirmed at a later date.