25 September, 2019
Orlando Pirates Football Club is proud to announce Nielsen Sports as the Official Market Research Provider of the Club.
Nielsen Sports is the global leader in sports intelligence, measurement and consulting services providing brands and rights holders impactful solutions to build audience relationships, optimize engagement and maximize ROI. Committed to building powerful data-driven products and services, Nielsen Sports works with the world's top leagues, teams and brands to deliver the most comprehensive and meaningful data and analysis possible.
"Nielsen Sports is proud of our association with Orlando Pirates, as their sports data and insights provider. With our world-class portfolio of products and services, we believe we will add tremendous value to the Club and all its partners," said Nkosana Matyeshana, Managing Director, Nielsen Sports, Africa.
Nielsen Sports will be providing Pirates with a range of market research and sponsorship return on investment reports throughout the 2019/20 football season covering audience measurement and brand exposure analysis across all touchpoints.
"In an ever-evolving industry like football, it is critical for a Club of our magnitude to understand the latest trends and be able to be one step ahead of the others. Analyzing the way the Club is run through its different communications channels is key to be able to provide all stakeholders of Orlando Pirates Football Club, from sponsors to fans, with the quality they deserve. " said Joseph Bertrand, Brand & Sponsorship Manager, Orlando Pirates Football Club.
Another area where Nielsen Sports will provide insights is eSports. Orlando Pirates eSports have become a household name in the South African eSports space and by tapping into the Nielsen Esports global knowledge and experience of this ever-evolving market, the Pirates team will be able to bring in best practices from around the world and further build on their esports presence in South Africa.
"Ensuring that a leading club like Pirates has the latest global and local market research including fan interest, social media insights, and sponsorship trends will be key to unlocking value for their brand and all the partners involved in the club," said Matyeshana.